Latest Footwear News- Adidas Originals and Lucasfilms
These are possibly the best news the brand new line war inspired trainers and film fans will receive this week featuring a barely two days old statement by Adidas Originals and Lucasfilms that they are working in partnership. This alliance is based on this fresh line of Star Wars inspired trainers and garments.
Ben Pruess, the vice president of Adidas Originals product marketing expressed this as an exhilarating procedure that certainly will be well embraced by the trainers in the new line as well as any other brand’s enthusiasts.
George Lucas in San Francisco California established Lucasfilm limited, an American film production company in 1971. Up to date, he has seen the company through its currently prestigious success as its chairman along with Micheline Chau, its president. It has been renowned for its production of Star War films and other hits for box office like American Graffiti and has been the industry leader in fresh film technologies.
Adidas originals on the other hand has different kind of fame connected to footwear production particularly the sports shoes and is based in Germany. Parts of this big group comprise of Reebok sports Shoes Company, Rockport and TaylorMade-adidas golf. It has also been known to make other accessories such as bags, watches, and shades among other things. Today this is the largest corporation dealing with sportswear in the planet and in the content of Europe with a step away competitor Nike based in the US. Read more »
